Kickstarter isn’t what it used to be. What started as a platform to fund small artistic endeavors is now a major platforms to brands to raise millions in pre-sale. When innovative apparel designers Western RIse decided to start using kickstarter to launch new products, they came to Wilder to build the assets they would need to be successful. Their first campaign raised $600K and sent the company on a new trajectory. The second campaign is currently running, and met its fundraising goal in the first 45 minutes. All photo and video assets were developed by Wilder.

Director // Tyler Wilkinson-Ray
Editor // Tyler Wilkinson-Ray